What the AI does, and what waits for you.
Which models Growth7 uses, which jobs run on their own, which ones wait for a person, and what happens to your data along the way.
Named, not hidden
Growth7 uses established providers for each kind of work. The model families are named here; exact versions change as the providers improve them.
Writing and the Assistant
OpenAI's GPT models and Anthropic's Claude models
Drafting campaigns, emails, texts, call scripts, posts, and blog articles, and answering what you ask the Growth7 assistant.
Routed through Vercel's AI Gateway
Images
FLUX, by Black Forest Labs
Generating campaign and social imagery from a concept, composed for each aspect ratio rather than cropped.
Run through Replicate
Video
Runway, and Wan
Short-form video for social and ads, including turning a still image into motion.
Runway directly; Wan through Replicate
Voice Calls
Vapi, with ElevenLabs voices and an OpenAI model
Outbound calls that work from a script you write.
Placed from your own phone numbers
What runs on its own, and what waits for a person
Not everything is the same. Some jobs are built to keep going when you are busy; others never happen without someone saying yes. Here is which is which.
Autopilot Posts and Blog Articles
A week-ahead review window — not an approval gate.
Autopilot plans a week ahead and every upcoming post sits on your dashboard, where you can read it, steer it, or skip it before its date. If you do nothing, it publishes as planned. That is the trade Autopilot makes: it keeps publishing when nobody has time, and it always shows you what is coming first.
Website Changes
Nothing goes live until a person publishes it.
A change you describe in plain English is built as a preview first. It only reaches your live site when someone publishes it, and any published change can be reverted.
Ad Account Changes
Recommendations until a person confirms the exact change.
Growth7 analyzes ad spend against the goals you set and recommends changes. Nothing is changed in an ad account until a person accepts a recommendation and confirms exactly what will change.
Campaign Sends
Can require sign-off before anything sends.
Campaigns go out through your own email, SMS, and voice providers, and can be set to wait for approval before they send.
AI Voice Calls
Your script, spoken conversationally.
The voice agent follows the script you write rather than improvising a pitch, and speaks around it naturally. If you give it a number, it can hand the call to a real person when the prospect asks for one.
Your data
To write a draft or answer a question, Growth7 sends the relevant content to the model provider doing that job, and uses what comes back to build the draft you review.
Growth7 uses OpenAI’s and Anthropic’s business APIs. Under those providers’ published API terms, content sent through them is not used to train their models by default.
Each company in Growth7 is kept separate, with its own contacts, content, connected accounts, and queue.
For how credentials and customer data are stored and protected, see Security and Trust, and for the full detail, the Privacy Policy.
Want to see the guardrails
on your own account?
Book a walkthrough and we'll show you exactly what runs on its own and what waits for your team.